Lo4: Be able to finalise production material for an original audio visual promo

LO3: be able to produce produce materials for an audio visual promo idea

Lo2: Be able to generate ideas for an original audio-visual promo

music video

 For the brief i want to make a music video 

i will need production schedule, camera, computer,

 

lo1: understand the purpose of audio

The purpose of promo videos:

• to sell: generating income opportunities as they sell products 
• to educate: provide key information 
• to entertain: important in stage of build up 
• to inform proves information to key groups 

Mise eu scene: everything on screen (costume, location, expression/body language)

Iconography: something that shows representation.

camera shots/movements:

• Tilt: Images the camera is moving up and down.
• Pan: Camera move from one side tooth other.
• Tracking shot: Moves alongside the subject who is being filmed.
• Dolly zoom: Moving camera towards an object in a zoom motion.

Editing:

• Visual effects:Usually added in during editing/post production.
• Use of CGI: computer generated images, filming using green screen.

Denotation: This is literal meaning of what is in the frame.

connotation: Deeper meaning, what does it make u think.

Significants and iconography: Physical representation of a genre. 

MUSIC VIDEO:

• Sign of the times by Harry Styles

This is a music video promoting his single sign of the times. The purpose of a music video is to give the song a visual and to fill in the story line, It is also used to portray the image of the artist or band. It helps the fans connect with the musician and they work. The target audience for this music video are harry styles fan who follow his work or people who are going though a ruff time or relationship, Harry said in an interview "This isn’t the first time we’ve been in a hard time, and it’s not going to be the last time" This is a very relatable topic this many people can relate to which is probably why this is on of his more popular songs. The mise en scene of the video if very dark, harry costume is make of dark colours and heavy materials. the setting of the video is wide and open and the weather is dark and damp. All of this allows watch the viewer to see the energy of the song and theme to match up with what they are hearing. 

TV show promo:

• Ru Paul's drag race season 4

A Tv show promo is use to show so the show before it is release, this will build suspense and allow it to gain a following They normally show clip hangers and be in non chronological order so will not reveal any spoilers. The target audience for Ru Pauls drag race is minorities who aren't will represent in the media, the show also appeals to people who a special interest in Drag and performance. The promo shows this by have lots of different ethnic, genders and sexuality in the promo and also with lots of action like sing, dancing and comedy. The editing of the video is quick and shape this veflets the show as it is quick pace and tens with lots of dramatic scenes. 

Film trailer:

• Don't Worry Darling

The purpose of a Film Trailer is to draw people in and Make them want to see the movie in cinemas a film trailer show so of the action of the movie of the plot but not enough that you know the ending This is also help as they are normally not in chronological order this help find how the movie plays out. The target audience for this film is people who like thriller and movie that are more creepy and disturbing than scary, also people are fans of Olivia wild and Harry Style (this is why I when). This is show in the trailer by Harry being one of the first faces you see, The trailer also starts of very happy and slowly descendants like the movie and hints at some of the most tense moments. The camerawork in don't worry darling have high key lighting this means that the movie looks upbeat and idealist this fits in with the film as it appears intent but has a dark twist. 

Game trailer:

• Call of Duty: Modern Warfare II

A Game trailer is different to other Trailer as it shows the plot of the game and what you are aiming to do through the course of the game. The target audience of this game is younger men with an interest in the army and war it is also simple to play and helps too destress. This is shown in the trailer as the characters use military language and the characters are designed to look younger and idealist. The mise en scene of the games shows the characters as strong and powerful tight sis due to the costumes being millary with conote power as we are used to see these types of people in charge of situations. 

TV Ident:

• BBC Lawns:

A TV Ident, The purpose of a Tv ident is to remind the watch of the channel and either what they are watch or what is coming up next. This appeals to the target audience is older middle class men and women. this fit with the target audience as it show people gardening and people that are well dressed which fits in with the older target audience of BBC one. The location of this ident is a street with "perfect" houses with well kept gardens, with gives the viewer the impression that the people that live these kinds of live watch BBC one and that by watching these kinds of show that they could live like that.